Keyword research and targeting

What do your customers search for? This is the million dollar question and any SEO company worth their salt will tell you key word research is the key to the foundation of any professional SEO campaign.

Keyword research is time consuming and in many cases what you think people are searching for and what the actually are searching for can be quite surprising. In most cases it is easier for us to perform your keyword research than yourself this is mainly due to our being impartial to your market. When a business themselves performs the keyword research, it is often clouded by what you think people would search for to find your goods and services.

You may of heard of the 'long tail' this is search phrases that are highly specific or some times very broad they are based on what people are actually searching for. Often many businesses are suffering because the search terms targeted, have been what the business owner thinks people are searching for, this can be a big danger. Keyword research has to be the primary focus before any plan is set into motion. Target the wrong phrases and you have just wasted time and money.

There are basically three kinds of keyword categories the primary keyword the secondary keyword and the long tail of search. When we perform your keyword research, we build a list crossing all three kinds of keyword phrases.

Long Tail targeting can be a very profitable exercise and in many cases is a smart marketing approach while working on the more difficult to rank key search term phrases.

Using the long tail to your advantage can bring immediate traffic and sale increases.

Key Search Terms

Secondary Search Terms

The Long Tail

This is a list of keyword search terms which are either most important to the company or simply represent a niche too good to be left unused:

Secondary keyword research terms are phrases which are a second priority in the campaign, often due to heavy competition or low yield:

The long tail keyword research can go on forever and we run specialist software to extract the thousands of long tail phrases and target certain phrases to yield new sales.

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